Brand Identity Guidelines

Everything you need to represent Gifted Savings clearly and consistently—from our story and visual identity to photography, product imagery, and media.

Last updated: August 2026

00 — HOW TO USE THIS GUIDE

How to use this guide

Use this guide to keep Gifted Savings clear and consistent across product, web, presentations, school materials, social, video, and print.

USE THIS GUIDE WHEN CREATING:

Product experiences · Websites · Presentations · School materials · Social content · Videos · Partner materials · Print materials

01 — ABOUT GIFTED SAVINGS

About Gifted Savings

Gifted Savings is a 501c3 nonprofit organization that gives students real investment portfolios alongside financial education. By learning with real assets, students build practical knowledge, confidence, and firsthand investing experience. 100% of every gift goes directly to student portfolios.

OUR MISSION

We make the direct gifting of investment assets simple and rewarding, empowering people to create their own opportunities.

OUR VISION

We envision a world of generosity and shared prosperity, where everyone has a chance to succeed.

WHAT WE DO

Gifted Savings gives high school seniors real $1,000 investment portfolios alongside essential education to help them build their financial futures.

02 — LOGO AND WORDMARK

Logo & wordmark

Use the approved Gifted Savings wordmark consistently and give it room to breathe. Use the reversed version on dark backgrounds and always maintain clear space and legibility.

Download Logo Package

MAIN: 2-COLOR / DARK

MAIN: 2-COLOR / WHITE TEXT

GOLD + WHITE

ALL WHITE ON COLOR

ALL BLACK

ALL WHITE ON IMAGE

03 — COLOR

ColorS

Our palette is warm, optimistic, and approachable. Charcoal anchors the brand, Gifted Yellow adds energy, and mint, lilac, and warm neutrals create a friendly supporting palette. Brighter colors are also available to add additional vibrancy throughout the brand.

CORE COLORS

CHARCOAL
#1D1D1D
RGB 29, 29, 29

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

PALE MINT
#DDEEE6
RGB 221, 238, 230

WARM CANVAS
#FCF8F0
RGB 252, 248, 240

WHITE SURFACE
#FFFFFF
RGB 255, 255, 255

SOFT LILAC
#E6DDF7
RGB 230, 221, 247

ACCENT COLORS

Each accent comes in three tints. Use Original for emphasis and illustration, Light for supporting shapes and highlights, and Pale for backgrounds and cards.

Gifted Yellow

ORIGINAL
#FFCD4D
RGB 255, 205, 77

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

LIGHT
#FFE39A
RGB 255, 227, 154

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

PALE
#FFF2CE
RGB 255, 242, 206

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

Emerald

ORIGINAL
#3BA87B
RGB 59, 168, 123

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

LIGHT
#8BD4B3
RGB 139, 212, 179

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

PALE
#D4F0E2
RGB 212, 240, 226

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

Bright Green

ORIGINAL
#00C070
RGB 0, 192, 112

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

LIGHT
#7AE4B3
RGB 122, 228, 179

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

PALE
#D4F8E8
RGB 212, 248, 232

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

Periwinkle

ORIGINAL
#7575C8
RGB 117, 117, 200

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

LIGHT
#AEAFE4
RGB 174, 175, 228

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

PALE
#E3E3F8
RGB 227, 227, 248

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

Lavender

ORIGINAL
#BF8CFF
RGB 191, 140, 255

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

LIGHT
#DAB9FF
RGB 218, 185, 255

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

PALE
#F0E2FF
RGB 240, 226, 255

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

Coral

ORIGINAL
#FE7887
RGB 254, 120, 135

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

LIGHT
#FFB3BA
RGB 255, 179, 186

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

PALE
#FFE2E5
RGB 255, 226, 229

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

Sky Blue

ORIGINAL
#7EC8EF
RGB 126, 200, 239

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

LIGHT
#B6E2F8
RGB 182, 226, 248

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

PALE
#E3F4FC
RGB 227, 244, 252

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

Tangerine

ORIGINAL
#F87D30
RGB 248, 125, 48

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

LIGHT
#FFB27E
RGB 255, 178, 126

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

PALE
#FFE3D0
RGB 255, 227, 208

GIFTED YELLOW
#FFCD4D
RGB 255, 205, 77

04 — TYPOGRAPHY

Typography

Poppins is our primary typeface. Use confident weights for headlines and simple, highly readable styles for body copy.

Download Poppins Font

OUR FONT IN USE

The future starts with ownership.

Real investments. Real experience.

Gifted Savings gives students the opportunity to see their investments grow while building practical financial knowledge along the way.

05 — PHOTOGRAPHY

Photography

Photography should feel real, warm, and optimistic. Prioritize real students, educators, and communities, with natural expressions, genuine interactions, and simple compositions. Avoid imagery that feels staged, overly corporate, or generic.

View All Approved Photography

06 — APP SCREENSHOTS

App screenshots

Use current, approved screenshots that represent the product accurately. Keep imagery crisp, easy to read, and free from unnecessary effects or alterations.